About us

Growing up, we were always told how to dress - what's "appropriate", what's "normal", what we "should" wear. 

We've had enough of that. No more rules. No more boxes. No more pleasing. 

Just like my cat, Sake (pronouns as the Japanese alcohol). He doesn't give a shxt about anything, but I still love him. 

This brand was born from his attitude - calm, confident, and perfectly fine with saying "no thanks" without saying a word.